Saturday, February 9, 2013

Planet Fitness: Anti-Bodybuilder. Now, Anti-Hot!

My diligent viewing of the TV show Mad Men should have made me realize that, eventually, every advertising strategy will be used.  Like that VW ad featured in an early episode:

I used to think that advertising would appeal to the desire in us all to be winners, to be the best at something.  But I have completely underestimated the advertising appeal of mediocrity!  No entity had capitalized on the massive thirst for mediocrity (and the attendant fear of the achievements of other) than has Planet Fitness.

I already knew that Planet Fitness was the place where you could safely work out without the danger of building any muscle:

But now, I am surprised to find that (if you are a woman, anyhow) Planet Fitness is the place where you can work out without becoming beautiful (hot)!  Who knew that there was such a pent-up demand to pay for a product or service that leaves you totally unchanged?!  I may have to given more consideration to my "instant water" scheme.

Planet Fitness had "pizza nights" and bowls of Tootsie Rolls at the door, to help guarantee that you don't turn into a bodybuilder or a hottie.  I still have to admit that it is surprising to me how many folks want to be comforted in their mediocrity rather than urged on to excellence.