Friday, December 16, 2011

Fiat Abarth 500 Commercial

Maybe I am just getting old, and my memory is failing me.  But I cannot remember ever seeing a sexier advertisement (for anything!) than this one for the new Fiat Abarth 500.

According to Ward's Auto World, the translation for the young woman's Italian is:

"What are you looking at?!"

Then, after she softens a bit:  "Poor baby, your heart is pounding."

Mine was, too.  Whatever ad agency created this understands men pretty well.

Specs for the car can be found here.

Here is an older Fiat Abarth, that I saw last year in Garden City, Michigan: