I wanted to do an experiment to determine who has had more impact on the world: Rowan Atkinson (probably known to you as "Mr. Bean"), or Rowan Williams (the 104th Archbishop of Canterbury).
So, I went to Google, and typed "rowan" into the search field. The "suggestions" that Google automatically displays are arrayed in order of popularity, with the most popular searches first.
These are the results:
The implications are clear: People deem Rowan Atkinson to be of more importance than Rowan Williams. Why is this?
I'm sure that there are several reasons, but one of them may be this: That Rowan Atkinson, the comic, stands for something clear and definite, while Rowan Williams does not.
And now, for your viewing pleasure, Rowan Atkinson: